Business owners and marketers should be thinking about what they can do to make their companies more successful and somewhere near the top of their priorities list there will definitely be the finding of the ways to leverage their social media channels more effectively than ever. Like most of the other digital marketing channels, social media is also ever evolving and truly so because people’s behaviors are changing and parallely the technologies and capabilities of social media platforms too.
Social media as usual is dominating the marketing landscape in 2019. No matter if you're trying to reach a new audience or trying something new, staying ahead to this ever-changing landscape is important in order to grow your business in 2019. So the next question is what can you do to increase your brand’s success through social media in 2019? Although, making social media predictions is not always right because the social media strategy is unique for every business, but there are some online marketing trends that could be worth considering in any kind of situation. Let us discuss about these essential Social Media Trends.
1. Put a Human Face to Your Brand i.e. choose Personal Branding over Business Branding
Putting a real, human face to a brand name helps to build loyalty, particularly in case of small businesses because the customers want to do business with you not with your business brand. Personal branding is a must on social media and putting a human face is the key to building trust and loyalty. Personal Branding helps giving the business a human element that make the brand seem more relatable. And a brand that is more relatable & with the human element, naturally receives more trust that is most essential for building relationships.
Personal Branding on social media accounts not only helps build loyalty but it also reminds your customers that someone is here to respond to their questions and share recommendations. No doubt, building a business brand is important but making sure that people know the person behind the brand is equally important. You can also do this by including yourself in your posts i.e. sharing a photo of you attending a trade show or in your shop/store while showcasing new products, simply put give them a peek into your world.
2. Long-Form Content with Quality & Creativity:
The content get a Search Engine Optimization (SEO) edge if it is well thought blog and is crafted longer. But the question is how Long, right. Long-form articles means that the posts that are of more than 1,000 words and the long form articles tend to rank better as per SEO experts in Delhi because long contents are considered having more relevant and interesting information. It is important to keep your target audience and their passion points at the forefront while drafting an article because if your content is more promotional and it is not able to connect with your audience in message or delivery then it will not perform as good.
Although word count is not the only thing that can impact how prominently an article will appear on SERPs but according to research long blogs will perform comparatively better. That doesn’t mean that Google penalizes blog posts if they don’t have certain word count but the reason is that a high-quality article with 1,600 words will more likely to outrank a high-quality article of 500 words.
3. Use Personalized Marketing:
Customers expect brands to customize some offers and provide discounts as per their wants and needs. Businesses need to step up their game with targeted advertising in order to meet the customer’s expectations. Most of the social media platforms offer some level of audience filtering when you pay for advertising. These options started from simple geographic targeting and can go up to advanced filters that refine audiences into more specific segments.
Have you ever wondered that why you are seeing an ad on your social media site for something you were already shopped? That’s where the targeted personalization marketing is at work.
Marketers collect data on users by using “cookies” while you browse online, such as their online habits, the area they live in and any other information. But the important thing is marketers need to find a balance between being too pushy and being able to offer a personalized advertising that genuinely arouses customer’s interest. More companies today are digging into their data and using these cookies to create customized marketing campaigns to target individuals' interests at different points in the journey of the buyer.
4. Roll it with Video’s Prominence:
Live Videos will continue be a powerful way to engage people on social media. According to statistics more than 65% of all internet traffic was streaming videos in 2017 and it is expected to reach to 80% by 2020. As we have discussed above that personal branding's influence on the business brand and the Videos allow a company to put a face to the business. Video provides you an opportunity to show not only what you do but also "who" you are that means it enables customers to get to know who leads and works in a business.
The culture of Selfie Video is flourishing on Social Media because the selfie video allows users to capture a moment in time just like selfie photos, but the video format allows users to communicate more personal in a deeper way than a photo ever could. Selfie Videos are more immediate to convey the message than a written post with a photo. Brands should be wise to look for ways to incorporate “selfie video” content as part of their marketing strategy. According to a research 97% of marketers felt that videos helped them to increase user understanding of their product or service & 76% businessmen said that the videos have helped to increase web traffic and sales.
5. Take The Path to More Exposure & “Pay to Play”
With the due course of time the organic reach has been diminished for instance in 2012, brands could expect that 16% of the facebook traffic would see their Facebook updates on an average, but you won’t believe that the reach has plummeted to about 6% or often less in 2018. With the diminishing organic reach of business content on social media, most companies are considering to invest in sponsored posts, boosted posts, and social media ads for staying top of the mind.
They are fortunate because the social media advertising doesn’t have to break the bank and a small amount of money is enough to take them a long way.
The one trend you can always adapt year after year is that every business must adjust their social media approach to gain broader awareness and for increasing engagement with customers. The businessmen should always figure out what the next big trend is & what we should focus on.” But it is also true that it isn’t always so for every business.
The biggest fact about trends is that following them doesn’t always guarantee success but we will suggest you pay attention to social media trends. But don’t jump on the bandwagon first but carefully evaluate the trends before incorporating them into your marketing strategy and make sure that you remain consistent with your business efforts.
You can connect to Jeewangarg.com - "The Best Social Media Optimization Service Provider Agency" for staying ahead in this ever evolving techno savvy World.